About

The Dressing Room in St Albans is a multi award winning boutique mixing established with niche brands and local designers.   The brand mix is fresh, new and exciting. 

The Dressing Room was established in 2005 by buyer and retail expert Deryane Tadd, targeting fashion conscious 30 something’s.  The dressing Room has expanded 3 times in 5 years and is constantly evolving.  Awarded Best New Business at the Drapers Fashion awards in 2006, the dressing Room then went on to win Independent Womenswear Retailer of the Year at the Drapers Fashion Awards in 2009. Deryane has now been asked to join the judging panel of industry big hitters at this years Drapers Awards 2010.

 What the Drapers judges said about the dressing Room ‘Whether the customer is a yummy mummy or a career-driven London commuter, The Dressing Room has the trends and brands to suit a wealth of fashion-conscious 30-somethings.

Owner Deryane Tadd scours the world for the latest must-have collections and labels, and premium denim brands sit alongside specialist short-order brands to ensure a fresh experience for shoppers every week.’

The dressing Room offers a number of in store services such as:

the dressing Room – to you.  A personal shopping service that can be brought to the place of the customers choice, a pop – up shop wherever people want us to be!     

 ‘Style By Appointment’ for the Ultimate Personal shopping experience. The customer books a time that is convenient for them, we do the rest.

We offer exclusive use of the store after hours for a parties of 4 or more.

Already picked up on by many fashion bloggers, the-dressingroom.com is set to be the must have destination for cool and unique fashion finds.

Quotes from fashion bloggers:

Lady Glamourazzi: ‘A fabulous boutique retailer has hit the fashion radars over here at Lady Glamourazzi. With an online boutique www.the-dressingroom.com now open, everyone can enjoy their fashionable offerings from the likes of Antik Batik, Steve Madden , Paul and Joe Sister and many more.’

Hannah Eichler:  ‘As if the internet wasn’t a dangerous enough place for Mr. Mastercard, I discovered The Dressing Room. With impressive services including personal styling and Dressing Room to You – a home shopping/party service. My personal favourite has to be the in store shoe lounge, which houses footwear brands such as Steve Madden and Ash.’

Check out what The Dressing Room has to offer at http://www.the-dressingroom.com/ – just don’t blame me when the credit card bills come rolling in….

You can find out more about us and shop online at our new website www.the-dressingroom.com