The Dressing Room Fashion News

2015: Our Year in Pictures!

2015 was certainly an eventful year for The Dressing Room team.  Our 10th Anniversary year was packed full of fun, excitement, press, awards and of course – lots and lots of fashion!

Awards & Accolades

We kicked the year off in style by winning the Pure London Best of British awards for best independent retailer in the Home counties.

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In September we were thrilled to be voted Best Womenswear Independent Retailer at the Drapers Fashion awards, making this our 6th Drapers award to date!!


10th Anniversary Celebrations

We celebrated our 10th Anniversary in style with a whole host of events, parties, competitions and giveaways.

DSCN0161cutting cake collageDSCN0186 DSCN0262 FullSizeRender IMG_0322   We even created our very own The Dressing Room Va Va Voom cocktail at Mokoko cocktail bar.

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We held our biggest ever giveaway with a £1000 Dressing Room Goody bag given away to a very lucky winner!


The team celebrated with a fab night out in London.11698708_10154001432217786_109246628398412032_n

Events & Competitions

You certainly enjoyed our events this year, they were our busiest ever!

Throughout the year we gave away 330 goody bags, served too many cocktails to count and gave away £10,000 worth of prizes!!!

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St Albans Fashion Week.

For the 3rd year in a row we took part in St Albans Fashion week and celebrated with a £500 Dressing Room Make over competition.

BOHO-1 (1) back stage comp winner


We had some super exciting press and high profile collaborations throughout the year.

pink picnic collagesocial-cards-competition_Dressing11427376_10153985954622786_8617224074762824531_oCPG_H&G_AMERICAN_EXPRESS_46red online12313729_10154367846112786_4222795713488658933_n11665741_10153988286542786_1977660741343358022_n12186727_10154317526142786_3705160896468536754_odrapers xmas windows


With your support we raised over £2000 for charities, including: Cancer Research Uk, Breast Cancer Now, The Willow Foundation, The Muscle Help foundation and Marie Curie Cancer Care.

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We also gave away over £2500 worth of donations to local charities, school fares and fundraising activities.

We had particular fun collaborating with Caroline Jones of Knickers Models Own fame.


The Team

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The Dressing Room Team grew to 16 in 2015 with 5 new recruits and 3 promotions! Amy was promoted to Assistant Manager, Becky was promoted to Website Supervisor, Emily was promoted to Senior Stylist/Social 1team 2Charley joined the team in March as Stylist/sales Consultant, Sophie joined in April as Stockroom Assistant (known to the team as our Stockroom Superhero!), Elle returned as Order Processing assistant, Chloe as Website Assistant, Hazel and Lisa as Part Time Sales Consultants/Stylists. 1899927_10154403327837786_7151668619450185322_n

Collections, Collections, Collections!

Never forgetting that it is all about the Fashion at the end of the day, Deryane added 21 new brands to the edit this year!!

12347839_10154385860542786_6808253951182651427_nBell & Fox300dpi variant-Campaign27-026-2Essentiel11698878_600298866739558_2171982207468085732_nTribe & Fable11902323_413886685468691_4525339542655461118_nA Copenhagen12246719_1113213615356551_6070929881622398910_nEdge of Emberteam 3Thank you to everyone that shopped, supported and engaged with us in 2015, we look forward to another fun filled year for 2016!

With love from Deryane & The Dressing Room Team x

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