The Dressing Room Fashion News

2013, Our Year in Pictures – and what a year it has been!

Wow 2013 was another fantastic year for The Dressing Room and the whole team, as you are all aware we don’t like to sit still and each year we like to set ourselves new challenges and goals. We kicked off the start of the year in style by being voted number one in the Drapers Most Inspiring Indies Awards! Voted for by our peers in the Industry and beating off some stiff competition it was a huge honour and a great achievement for us all!


March saw The Dressing Room’s Denim Dedication month, with a whole month full of amazing giveaways, blogs promotions and expert tips on finding the right pair of jeans for you. We also teamed up with some of our amazing Denim Brands such as Hudson Jeans, Paige Denim, J Brand and 7 For All Mankind to give you the chance of winning a gorgeous pair of jeans each week.


In April we teamed up with one of our favourite Danish powerhouse brands Day Birger Et Mikkelsen to bring you our Exclusive SS13 Showcase Tea Party! It was a ticket only event with a ‘ Fashion Brunch’ complete with Tea, cake and bubbles.  We showcased the brand’s stunning Spring / Summer collection with some gorgeous models strutting their stuff around store, while the guests sipped on Champagne. It was a fantastic morning and we would love to put on another similar event if you are interested?!

DAY event

May was time for another award!  We were over the moon to announce Charlotte winning the FAB ( Fashion Association of Britain) Young Fashion Retailer of the year award! It was a great night with lot’s of well deserved celebrating.

Charlotte FAB

June was an exciting month for The Dressing Room team as we started creating our first Video blogs on YouTube.  The Dressing Room TV was born! Check out the channel with videos such as Deryane’s Top Sale Picks, How to tie your Butter By Nadia Dress and Deryane’s Styling Inspiration.

Becksondergaard Video

In July we were very proud to be a part of Independent Retailer Month. Celebrating all things Indie it is a great time for our Independent Retailers to come together and for us all to enjoy the beauty of shopping with an Independent!

Deryane was shortlisted for the 2013 Specsavers everywoman in Retail Ambassador Programme in August. The Specsavers Everywoman in Retail Ambassador programme celebrates role models who individually represent the best of female talent working in retail today. Deryane is a Role Model to us all here at The Dressing Room and we were all so thrilled for her! In October Deryane was then awarded the Specsavers Everywoman in Retail Ambassador.

Deryane, Charlotte and Sam arriving at the Everywoman Retail Ambassador event - let the evening Begin!

Deryane, Charlotte and Sam arriving at the Everywoman Retail Ambassador event – let the evening Begin!

September was all about Scandi Style in The Dressing Room with a whole month dedicated to everything Scandinavian.  We gave you all the chance of winning an amazing Becksondergaard hat box filled with Scandinavian goodies including a scarf, CD, sweets and much more….


October was possibly the busiest of the year for The Dressing Room Team… with secret re branding being undertaken and a new look being created it was go go go! The store was transformed inside and out and our website was given a complete makeover. The feedback we have received from all of you has been so positive – it’s great to hear you love our new look to take us into the next generation of The Dressing Room.

New Look

To celebrate our new look store we invited a select group of the UK’s hottest Fashion Bloggers along to the store to review our fresh new branding and play around with  styling up our gorgeous collections.  Watch out for the next one coming soon……

Blogger event

As well as our blogger event and re branding we thought we would squeeze in a little more and took part in St Albans fantastic first ever Fashion week… and hopefully there will be many more to come. As well as styling up outfits to be modeled down the UK’s longest catwalk in the Abbey we were also giving away gorgeous gifts with purchases made during the week and champagne being served in store throughout the week! It was a busy week for all but was great to see the community come together.


In November we were thrilled to have won not one but two St Albans Fashion & Beauty awards for Best Independent Retailer and also Best Fashion and Beauty Excellence. We were so overwhelmed and thankful to everyone that voted for us!


2013 has also been a fantastic year for The Dressing Room with raising money for some great local charities! We are proud to say that with your support we raised over £1700 for local charities in 2013 with 190 goody bags going out to lots of you lovely ladies and over £7000 worth of prizes being given away throughout the year!  


The press have given The Dressing Room some great support over 2013 and we were thrilled to listed in the 4 most prestigious ‘best of’ lists by the Fashion Press.


2013 has also been an amazing year for The Dressing Room team. Check out whats been going on…..

team copy

We also have one other announcement to make which we has got the whole team very excited…. Charlotte – our Multi- Channel Manager is expecting her first baby in May!!!! We are all over the moon for Charlotte and very excited to welcome our first Dressing Room Baby!!!! Congratulations Charlotte from the whole team!


So its been a busy little year with lots going on and don’t get us wrong its been pretty full on, but we wouldn’t have it any other way as The Dressing Room is all about the next challenge! I wonder what 2014 will bring………..

Jaime xxx

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