We are thrilled to announce that on Deryane has been announced as an Everywoman Retail Ambassador 2013!
In a brand new initiative designed to boost awareness of the opportunities offered by a career in retail, Specsavers and everywoman hosted a glamorous reception in Covent Garden where the inaugural Retail Ambassadors were announced.
During the celebratory evening, some 200 senior women from the retail industry feted the professional success of the chosen Ambassadors and discussed ways in which the industry needs to adapt to ensure it attracts the cream of the professional talent pool.
High profile attendees included founder of Specsavers, Dame Mary Perkins; fashion designer Amanda Wakeley OBE; the newest addition to Dragon’s Den, Kelly Hoppen MBE as well as leaders from programme partners Asda, Barclays, Pentland Group and Santander – organisations recognised for being diversity champions and supporters of women in business. They were joined by Baroness Tanni Grey-Thompson DBE, who spoke about the importance of role models who inspire young people across all walks of life.
What the judges said about Deryane:
Deryane Tadd, Director, The Dressing Room
A shining example of the opportunities retail offers to progress up the ranks, Deryane began her career 20 years ago as a part time sales assistant, and with no formal training or higher education, is now owner of one of the UK’s most successful, multi-award winning independent retailers, The Dressing Room. Having worked within fashion retail, and learning the ropes when working with the owner of a new franchise business for French Connection, she took out a bank loan, and in 2005 launched the boutique in St. Albans, selling a combination of niche brands and local designers. Since launch eight years ago it has expanded in size three times, has a successful e-commerce site and Deryane now employs ten dynamic people.
Passionate about the importance of employee engagement in retail, she runs a staff development programme in conjunction with NVQ training, holds breakfast styling sessions and cites the appointment of her ‘right hand woman’ as one of her key successes. The judges were particularly impressed with Deryane’s leadership philosophy, encouraging her team to be involved in the running of the business, and nurturing their diverse skills-set in order to fulfil her goal of growing her business within the UK and beyond.
Deryane is also passionate about using her experience to give other women the confidence to run their own retail businesses, and demonstrate how it is possible to turn your dreams into reality.
Deryane was named in the 2011 and 2012 Drapers Power List and regularly provides advice to budding entrepreneurs at retail conferences and trade shows.
Deryane says ‘I am so proud to have been named Retail Ambassador 2013. I started my career in retail at a young age and quickly discovered it was a vibrant, ever changing industry that I wanted to be a part of. I have gone on to build a successful, well respected multi-channel retail business and I am honoured to now be in a position to inspire young girls and women to consider Retail as a great career option. My team at The Dressing Room are a talented, intelligent and inspiring group of women and I am proud to be mentoring and supporting them in building their careers in this great industry. ’
Maxine Benson MBE, co-founder of everywoman comments: “It is a business imperative to unlock the talents of all women in the workplace. Our twelve 2013 Retail Ambassadors are all Role Models who are playing a vital part in unlocking the potential of other women in their orbit: friends, colleagues, the young girl on work experience, the customer considering a return to work after a career break. When they experience the passion our Ambassadors have for their work, see the success they are achieving, they will know just how rewarding a career in retail can be. That’s why the role these 12 women hold as Specsavers everywoman in Retail Ambassadors is so important.”
Dame Mary Perkins, co-founder of Specsavers continues: “In 2008 I became patron of everywoman, which has been championing women in business since 1999, providing them with the resources, connections and skills they need to succeed. everywoman shares my belief that what women need is inspiration – an opportunity to see that they can do it too. This year sees the launch of the Specsavers everywoman in Retail Ambassador Programme. The Programme will shine a spotlight on the industry’s top female talent, showcasing role models from across the sector. These Retail Ambassadors will help increase awareness of the myriad of opportunities for women and hopefully drive more women to consider a career in retail.”
We couldn’t agree more- here’s to more young women looking forward to building a career in retail!
The Dressing Room Team xx
The judging panel for the Specsavers everywoman in Retail Ambassador Programme 2013 comprised:
– Jo Delbridge, Director of Public Relations UK & Ireland, Specsavers
– Nicky Dulieu, Chief Executive, Hobbs
– Karen Hubbard, Executive Director Property & Multi-Channel, Asda
– Sue James, Editorial Director, woman&home
– Linda Key, Executive Director, The Fragrance Foundation UK
– Helene Reardon-Bond OBE, Head of Policy, Government Equalities Office
– Carrie Rubin, Director, Pentland Group
– Becky Woodmansee, HR Director, Homebase