We all fell in love with the stunning, vintage inspired time pieces from Olivia Burton’s first collection and so it is by no surprise that we have fallen even more head over heels for the gorgeous new styles that have just arrived for Spring / Summer 13! We were lucky enough to scoop an exclusive interview the fabulous ladies behind the extraordinary designs, Jemma and Lesa. Here’s what they had to say……
Do you have a favourite style from the new collection?
We’re so in love with every style as they all add a little something different to your outfit. I especially love the rose gold big dial with the mink strap, it’s such a beautiful statement piece.
How do you come up with the ideas and designs for the new collections? Do you sit down and design them together or separately?
A great deal of thought goes into each collection and we spend a lot of time individually researching new season colours and visiting antique markets looking for inspiration. We sit down together with all our sketches, findings and design the collection, constantly bouncing around new ideas until we have every style perfected. We have to admit to being slightly obsessive about detail so the process of designing a new range can be a long one but it’s important for us to perfect each piece for you all.
Is there a particular place you go to get your inspiration?
We take inspiration from lots of different things – vintage, catwalk and nature. We like to fuse the old with the new to create a collection that is contemporary and fun.
We know your watches are inspired by everything vintage and we love this element about them. Do you own any of your own vintage gems?
I have the most adorable red dress that I bought a few years ago from a vintage clothing shop in Cape Town that used to professionally dry clean everything they sold there so it lost the ‘vintage’ aroma which was such a great idea! We love adding a few vintage pieces to our wardrobes as they’re so unique and full of history!
Do you both have one of every style? If so how do you decide which watch to wear as they are all so lovely!
Watches complete an outfit & are an important part of your look. We change our watch depending on what we’re wearing & how we feel, just like we would a piece of jewellery so I must confess, we do own a lot! The tiny colour crush watches with their skinny straps come in the most gorgeous sorbet shades for the new season and are a great way to experiment with colour – I’m super excited to get my hands (or should I say wrist) on one of them.
Have you always had an interest in watches?
Watches are fascinating. They’re said to have started life over 100 years ago and were first worn by women. At the time, men mocked women for wearing them and now they’re the most worn accessory in the world..
If you could choose a celebrity to promote the Olivia Burton range who would it be?
There are so many people we would love to see wearing an Olivia Burton watch. We love the effortless style of Alexa Chung and her ability to mix vintage, designer and high street – she is definitely one! The fantastic thing about Olivia Burton watches is their wide appeal. From Kate Middleton to Zooey Deschanel, there are so many celebrities that would look fabulous wearing one.
Who is your fashion idol?
We admire so many different people style wise. We love observing street style and we follow some super stylish bloggers that finish off beautiful outfits with the clever use of accessories. I love the way that Millie Mackintosh experiments with colour, she always looks gorgeous.
Where do you like to shop, any favourite destinations/shops in particular?
It’s a mixed bag with us, we like vintage, high street and a touch of designer. I must confess to having a bit of a Mulberry weakness, I adore their handbags in particular. There is a fabulous Mulberry outlet store in Bicester which is worth a visit, you can pick up a bayswater for half the price! I also love shopping in Indies like The Dressing Room who do all the hard work for you, buying beautifully edited collections so you’re surrounded by the best product wise. Customer service is important too, shopping can be a stressful affair so it helps to have service with a smile and help from assistants that genuinely care and aren’t just waiting for home time!
Is there any particular style you will be rocking for this season?
We love them all…! The modern vintage styles are new for SS13 and are so unique, they have such beautiful detailing. They’re on the wish list….
If you haven’t already then you NEED to head over to our website to check out all the amazing new styles or even pop in store for a trying on session with us (we would be very happy to help model any of the designs!!)