The Dressing Room Fashion News

Deryane inspires at Pure!

Over the last few days one of London’s biggest buying shows Pure has been taking place at Kensington Olympia. With record numbers attending the show this year the stands were busier than ever and our very own dressing Room fashion icon Deryane was asked to give three seminars on how to run a great independent, advice for young businesses and how to buy into the trends for SS11.

The seats were packed for each of her talks, with people jotting down notes and asking her advice. Drapers editor Jessica Brown said it one was of the biggest crowds they had for such a seminar. Deryane did a great job and we are very proud to be part of her dressing Room team!

Deryane @ Pure August 2010

Deryane being interviewed by Jessica Brown from Drapers on the main stage

Deryane @ Pure August 2010-Main stage

Deryane gives advice to a packed audience at Pure on Sunday

Deryane @ Pure August 2010 on the Young Fashion stage

Deryane talks about starting up a new business on the Young fashion stage

Deryane @ Pure August 2010

Deryane answering questions after the seminar

Deryane @ Pure August 2010-Trends advice

Deryane and other fashion experts giving advice on how to buy into trends for SS11

We also found a few great new brands for next Spring/Summer whilst we were there- we will keep you posted on what is arriving and when nearer the time. Plus check out our new Maison Scotch collection online and Danni Minogue’s Project D dresses will be on there by the end of the week!

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